Ulta Beauty is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrances, skincare products, hair care products, and salon services. Since opening its first store in 1990, Ulta Beauty has become the top national retailer providing All Things Beauty. All in One Place™. The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, and brow services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores, and its industry-leading Ultamate Rewards loyalty program. As of October 28, 2017, Ulta Beauty operates 1,058 retail stores across 48 states and the District of Columbia and distributes its products through its website, including a collection of tips, tutorials, and social content.