Buyers Often Don’t Know What They Want—But As a Retailer, You Must Wednesday, April 23, 2025
Buyers Often Don’t Know What They Want—But As a Retailer, You Must https://rkahashan.com/buyers-often-dont-know-what-they-want-but-as-a-retailer-you-must/ In the fast-paced world of retail, understanding customer behavior is not just a competitive advantage—it’s a necessity. A common paradox that many retailers face is this: buyers often do not know exactly what they want to buy. They may enter a store with a vague idea, an emotional impulse, or sometimes no intention to buy at all. Yet, it is the responsibility of a skilled retailer to know what they want—even before they do.