Cabela's $50 Gift Card with Gift Box

It all started in 1961. Few, if any, businesses today survive the kitchen-table dreams of their founders, especially in the outdoor industry where businesses come and go with the changing seasons. Yet, the leader in the outdoor equipment business has done just that–survived, grown, and prospered from simple beginnings to become the largest mail-order, retail, and internet outdoor outfitter in the world.

Cabela's, the world's foremost outfitter of hunting, fishing, and outdoor gear, was born somewhat inadvertently in 1961 when Dick Cabela came up with a plan to sell fishing flies he purchased while at a furniture show in Chicago. Upon returning home to Chappell, Nebraska, Dick ran a classified ad in the Casper, Wyoming, newspaper reading: "12 hand-tied flies for $1." It generated one response.

Undaunted, Dick formulated a new plan, rewriting the ad to read "FREE Introductory offer! 5 hand-tied flies..25¢ Postage..Handling" and placed it in national outdoor magazines. It didn't take long for the orders to begin arriving from sportsmen and women around the country.

Redeemable: U.S.

Redemption Instructions
Can be redeemed through the Cabela’s U.S. Catalog (800.237.4444), Cabela’s U.S. stores, or the Cabela’s website: cabelas.com.